Associate Digital Campaign Manager
Responsibilities
- Responsible for the execution of digital marketing campaigns for the Business Units & support functions.
- Accountable for the end-to-end online strategy for category, end to end campaign design, implementation, optimization, measurements/ROI, and reporting.
- Require developing category/brand plans in line with product funnel and go to market (GTM) management.
- Ensure that the organization’s brand and identity are adhered to in campaigns and in all communication channels.
- Analyze available analytics as well as market metrics to improve the online customer experience.
- Responsible for the generation of reports to analyze campaign/category performance, monitor and manage benchmarks for CPA, CPM, CPC, and CPI.
- Managing digital campaign creative with agency/creative teams – banners, videos, templates, targets, product placements, etc.
- Liaising with agency partners on industry-first innovations, training, and workshops, etc.
- Require to track budget management across multiple digital channels and budget utilization.
Accountable for reporting marketing spend with digital agencies, ensuring campaigns delivered successfully within budget.
Requirements
- Having an MBA professional qualification in marketing (CIM/SLIM)/, Degree in marketing,
- business management or IT would be advantageous
- Google AdWords Certified, Facebook Blueprint Certified would be an added advantage
- Minimum 3 to 5 Years’ experience in Digital Marketing, Analytics, SEO, SEM.