Lead Digital Campaign Manager
Responsibilities
- Responsible for planning and overseeing all digital marketing campaigns to ensure they are completed in a timely fashion and within budget.
- Plan and designate resources, manage budgets monitor progress, ensure quality assurance, and keep stakeholders informed on all digital marketing campaigns.
- Maintains online marketing staff job results by counseling and disciplining employees, and planning, monitoring, and appraising job results.
- Develops online marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Collaborate with Brand Management and Business Units to increase synergies through cohesive strategies.
- Accountable for KPIs for all digital campaigns, end to end campaign design, implementation, optimization, measurements/ROI, and reporting.
- Responsible for establishing, monitoring, and optimizing agency/vendor relationships.
- Work closely with BM & BU in developing digital campaign plans based on brief – proposal to specify key insights, trends, proposalsTG, target KPIs, budgets and duration of campaign.
- Liaising with partners like Google & Facebook on industry first innovations, training, and workshops, etc.
- Prepare the digital marketing budget with the Head of Online Marketing.
- Responsible for budget management across multiple digital channels and budget utilization.
Requirements
- Minimum 6 to 8 Years’ experience in Digital Marketing, Analytics, SEO, SEM.
- Having an MBA professional qualification in marketing (CIM/SLIM)/, Degree in marketing, business management or IT would be advantageous.
- Google AdWords Certified, Facebook Blueprint Certified would be an added advantage.
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